Report for Chris Pike, Manager of Zinns Burgers and Pizzas Ottershaw Restaurant branch I. berth (a) I have red the Ottershaw branch of the Zinns Burger and Pizza anticipate food restaurant case I am centralize on Session 2 The international environment , that is, the entry in which the handicraft operates. It is a large and ever changing place which is made up of other organisations, h grey-headedees, suppliers, customers and other stakeholders. employ the STEEP model which says that a key success zero for any type of business is an accurate understanding of the outside environment in which it operates in. (Book1, p.17 ) I can highlight these problems: scientific factors : the branch is not open to switch over. There is old piece of furniture and decoré , cooking equipment needfully to be switch environmental factors: menu is outdated, nowadays people are more kindle in healthy food consequently menu demand to be updated Sociological factors: the most of the employees are students. Customers are served by untrained, inexperienced staff. Big problem is to a fault many managers in one branch. Economic factors: wastage is fluctuated, that´s it, vernacular sales are locomote and costs are rising. soften (b) I decided to drill SWOT analysis (stands for Strengths, Weaknesses, Opportunities and Threats).

It gives the business overview of its position in comparison to its external and internal environment. (Book1, p. 30) to dissipate these issues. Marketing Strengths Well cognise in northwest and midlands of joined Kingdom old furniture and decoré , cooking Outdating equipment needs to be menu replaci! ng expand to the other areas customers escape their interest Operations compassionate resources Well trained managers Underpaid employees some(prenominal) managers untrained, inexperienced staff change manager´s modify menu structure hindrance filling vacancies Finance food is reasonably priced Weaknesses wastage is fluctuated Opportunities Threats falling sales and rising costs Strengths of Zinns Burgers and Pizza undoubtedly...If you want to get a full essay, recount it on our website:
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