Marketing Strategy- Vlachas Milk

securities industryING outline TABLE OF limit TABLE OF CONTENTS         2 EXECUTIVE synopsis         3 modern MARKET SITUATION         4 Current harvest-time aggregate         4 Situational abridgment         6 Hellenic Dairy Market         6 macro instruction environmental Factors synopsis         7 PERFORMANCE reassessment         8 Geographic Distribution         8 Competitive and Industry Analysis         10 KEY ISSUES         12 SWOT Analysis         12 trade OBJECTIVES         16 Tar trip up Market Objectives         16 MARKETING STRATEGY         17 Marketing Mix         17 point of intersection         17 Pricing         17 Promotion         18 berth/Distribution Channels         20 PROJECTED PROFI T AND firing digest         21 CONTROLS         22 Implementation         22 hap PLANNING         24 BIBLIOGRAPHY         25 REFERENCES         25 EXECUTIVE SUMMARY Contemplating Nestlés situation as a strong musician in the childrens dairy products industry, the principle aim of this merchandise plan is to agitate products under the Vlachas rat: reinforce market learning of Nestlé products, lead total market, protect current market share, and illuminate supererogatory share. (Kotler P. & Armstrong G., 2001) The Vlachas brand shows great interest for trade compend due to its most recent acquisition by Nestlé in mid October 2005. As such, the strategy that Nestlé adopt in this marketing plan are as follows: (a).

Keeping local brands that causal agency Greek taste in order to support Greek elements of tradition. (b). Fashioning products for Greece from native raw materials (Greek cows milk), (c). abet its hear brand as concern to the health and taste. CURRENT MARKET SITUATION Current Product Mix Nestlé selected the Vlachas brand to complete the companys portfolio in the childrens dairy products market and in particular(a) in the category of milk beverages. The term milk beverages is hire by law for further categorisation due to the occurrence that any milk product that has been en plentifuled with vitamins, proteins and minerals cannot be described as simply milk Vlachas MILK 7,5% Full fat milk, rich in nutritious elements. It comes in packages of 410 gr., 170 gr., servings... If yo u want to get a full essay, order it on our website: BestEssayCheap.com

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