Achieving Strategic Fit

Strategic fit express the degree to which an organization is matching its resources and capabilities with the opportunities in the external environment. The matching takes place through strategy and it is therefore vital that the company have the actual resources and capabilities to execute and support the strategy. Strategic fit can be used actively to evaluate the current strategic situation of a company as well as opportunities as M&A and divestitures of organizational divisions.Strategic fit is related to the Resource-based view of the firm which suggests that the key to profitability is not only through positioning and industry selection but rather through an internal focus which seeks to utilize the unique characteristics of the company’s portfolio of resources and capabilities. [1] A unique combination of resources and capabilities can eventually be developed into a competitive advantage which the company can profit from. However, it is important to differentiate betwee n resources and capabilities.Resources relate to the inputs to production owned by the company, whereas capabilities describe the accumulation of learning the company possesses. Resources can be classified both as tangible and intangible: Tangible: Financial (Cash, securities) Physical (Location, plant, machinery) Intangible: Technology (Patents, copyrights) Human resources Reputation (Brands) Culture Several tools have been developed one can use in order to analyze the resources and capabilities of a company.These include SWOT, value chain analysis, cash flow analysis and more. Benchmarking with relevant peers is a useful tool to assess the relative strengths of the resources and capabilities of the company compared to its competitors. Strategic fit can also be used to evaluate specific opportunities like M&A opportunities. Strategic fit would in this case refer to how well the potential acquisition fits with the planned direction (strategy) of the acquiring company. In order to ju stify growth through M&A transactions the transaction should ield a better return than Organic growth. The Differential Efficiency Theory states that the acquiring firm will be able increase its efficiency in the areas where the acquired firm is superior. In addition the theory argues that M&A transactions give the acquiring firm the possibility of achieving positive synergy effects meaning that the two merged companies are worth more together than the sums of their parts individually. [2] This is because merging companies may enjoy from economics of scale and economics of scope.However, in reality many M&A transactions fails due to different factors, one of them being lack of strategic fit. A CEO survey conducted by Bain & Company showed that 94% of the interviewed CEO’s considered the strategic fit to be vitally influential in the success or failure of an acquisition. [3] A high degree of strategic fit from can potentially yield many benefits for an organization. Best case scenario a high degree of strategic fit may be the key to a successful merger, an efficient organization, synergy effects or cost reductions.

Chorographic Fusion between Contemporary Dance and Indigenous Movement in Bangarra Dance Theatre Essay

Chorographic Fusion between Contemporary Dance and Indigenous Movement in Bangarra Dance Theatre Stephen Page has been the Artistic director of Bangarra Dance Theatre since 1991. During this time he has choreographed many works, including his two major pieces Ochres and Fish. Ochres was first performed in Sydney in 1995 playing an essential part in traditional life and it explored the significance of ochres. Fish is also about the earth and the power of the elements, Fish focused on the waters of the earth and the wealth of life. Bangarra gets its inspiration from Aboriginal and Torres Strait Islander traditions and deals with the contemporary issues the Indigenous population face. Ochres is a work with four parts to it, Yellow, Black, Red and White,(colours representing Aboriginal culture and heritage) with each section representing the following: Yellow showing the female spirit, Black displaying the male energy, Red being about contemporary social issues and White takes inspiration from what has come and using it to create a new world. Using the ochres is a traditional ritual done before dancing on the earth, it welcomes the story to the earth and this is done at the start of Ochres. Djakapurra Munyarryun is Bangarras cultural consultant and is featured in Ochres to display the traditional paint up and preparation of cleansing the earth. This traditional element in Indigenous dance and is much more detailed than what is performed in Ochres. In the section Yellow, Page has used choreographic fusion between contemporary dance and indigenous movement. The dancers are imitating animal movement which is taken from traditional Indigenous dance. However most of the movement in Yellow is presented in an abstract contemporary way. Black starts with Munyarryun wiping the ochre across his forehead, this is a traditional element that is repeated in Black. The stick dance in Black is about men competing for hunting grounds and has a traditional meaning. Most of Ochres has traditional meanings that are displayed though contemporary dance. The fusion between the contemporary dance and the indigenous movement is clear in Black with a lot of animal imitation. Fish also has four sections to it, Fish, Swamp, Traps and Reef. They are all about the waters of the earth and the mysteries they contain. Both traditional movement and contemporary dance is shown in Fish and each section displays this in its own way. The contemporary expression of traditional parts of Indigenous culture in Fish is shown when the men are hunting for fish in the section  Traps. They have spears and are demonstrating how they traditionally caught fish. The choreographic intent of the hunting movement achieved the message of their traditional ways but told a whole story through the abstract contemporary outlook. Fish has many traditional elements that are expressed through contemporary dance; this includes things such as movement, music and costumes. The Music in Fish changes from their traditional music with instruments like the didgeridoo into a more techno and modern upbeat sound. Throughout Ochres the music has a combination of the traditional and contemporary music. Indigenous chanting in both pieces displays the relevance of the Indigenous culture in Ochres and Fish. The costumes in Fish look like creatures of the ocean, they have a scaly effect but are kept simple. Jeans are also used in Fish as costumes other than the traditional body paint that is still shown in other sections. In Ochres there is a section that has the woman dancing topless, this is done in low light and is very traditional and acceptable in this form of dancing. Page has also incorporated costumes that are very modern in contemporary dance in Ochres, in the section Red a lot of the items of clothing are beautiful and modern but still contain that Indigenous feel. Bangarra Dance Theatre is important to Australia because it has so much history behind every single dance that Page creates. It celebrates the communities and cultures of the indigenous people in a unique way. It’s living traditions go back at least 40,000 years with the Indigenous people of Australia and reflects the lives of Indigenous people today. Contemporary dance embraces traditional stories that admire the histories and identity of many Aboriginal and Torres Strait Islander. The culture, values and traditions of Indigenous Australians inspires movement in Bangarra Dance Theatre. This company tells a story about the history of the indigenous people to Australia to the world. It is important that the Indigenous culture is never forgotten and Bangarras artistically creative works make sure that they aren’t. Ochres and Fish have many parts that are traditional to Indigenous culture with animal imitation, the paint up and preparation with ochre and the representation of what the earth means to their culture. Bangarra Dance Theatre is important to Australia and to the Aboriginal and Torres Strait Islanders. Stephen Page has created many works with a fusion of contemporary dance and traditional movement. This is important because it’s apart of Australian heritage and our history. Bangarras distinctive choreography portrays stories and highlights important traditions through contemporary dance.

Organizational Structure

The company that I chose to examine for their organizational structure Is Google. Google Is well-known for their unusual culture which helps and promotes employee creativity. This business is inventive and embraces change, growth, and advancements in all areas. Google has been able to create new innovations and consistently changes its business model. Google differs from other organizations that have not mastered the idea of embracing business and technology as a main focal point.The K-Mart/Sears merger Is a prime example of still unable to make their equines sustainable. Sears signature was offering their customers catalogs by mall. When the decision to stop mail catalogs was made, their company took a set back and Sears lost a lot of their sales. Making decisions that go against what the company is well-known for is not advancing the growth of the organization (Clifford, 2010). Google continues to find their residence within many diversified areas in technology; K-Mart/ Sears do no t.Another example off company that relies on technology as their main source of sales would be Amazon. Com. Amazon has Impacted retail In remarkable says by also focusing on Ideas and products that set the standards for the technology industry. For companies, such as K-martÃ'Ÿears, to continue to thrive, they need to examine what is working and not working for their company. Technology is only advancing and it will be a needed resource for them to thrive within the competition of sales. K-Mart/Sears would be considered a matrix structure.This organization Is grouped by the products they offer, as well as their functions. Matrix structures can be linked with Increased managers to employees, which can cause conflicts and the loyalty of employees If not evenly spread out. Amazon's organizational structure would be considered to be a network structure. This type of structure has less hierarchy, and allows management to be more flexible and in control of internal and external relationsh ips. Google has a diversified structure.While it follows a functional structure with a Board of Directors and executive management group, Google's organizational chart Is structured to allow positions to be grouped Into regions, rather than departments. This Is Imperative to the design of Google, as it allows them to develop methods that are specific to the understanding, proper functioning, and success of the organization. (Mining-Hone, You- De, & Yea-Hey, 2011, p. 232) Google operates with exceptional marketing techniques that allow them to exceed in superior organizational functions.Their demographics exceed and surpass most of all their competition. Google has marketed so well that their name branding Is now a household term In regards to answering any question. As Google. Have a question? Google the answer. â€Å"Every day Google answers more than one billion questions from people around the globe†¦ Technology make this possible cause we can create computing programs, cal led â€Å"algorithms† that can handle the immense volume and breadth of search requests. We're Just at the beginning of what's possible, and we are constantly looking to find better solutions.We have more engineers working on search today than at any time in the past† (Cut, 2014). Google continues to increase more diverse services by online marketing and relaying information. Google continues to hire employees from all over their world to continue advancing in their operations. Capturing data and analyzing information is one of their procedures within their business model. Google has also marketed the company within social networking. Other applications that are profiting the business are Goalless and Goldenness.This allows other users to earn revenue by presenting their business information within their search engines. Google is allowing businesses to grow and flourish in competitive and cost efficient ways. Google also markets their business by using TV advertisements . In 2011, Google spent approximately $70 million dollars promoting the company within the United States. (McGee, 2012). A major part within the business model of Google is their organizational design. The geographic location of Google does not pose a problem for the business as they are a global company.The design of this company has made business to be more cost-effective for them. Branding is the functional design, and one of the keys to the success of Google. Google is customer driven and customer focused. They strive to be the number one internet search engine and are continually ensuring they are finding ways to enhance the user experience. While Google's main focus is the search engine, they have also created other successful products that elf to enhance and grow their business and customer base. A few of these successful products are: Google Maps; Google Disease; Google Sky; Google's.There are also products that Google charges for that add more profit to the organization. Go ogle employs staff to watch the trends of their users and ensure proper advertisement and placement of their products. As Google continues to raise the bar within technology, laws may be put into place to ensure that there is room for other search engines to compete. The founders of Google, Larry Page and Sergey Bring, had a vision for the company. Since that vision has been created, the focus has shifted to continue growth and expansion.Google has done a brilliant Job ensuring that all of their processes are divided into well-designed departments with experts (Kodak, 2013). A matrix structure might be ideal if the experts within the departments were taken into thought. The challenge that Google would face would be ensuring proper communication and morale were maintained between groups. Google continues to overcome challenges and revamps their structure. This is an important element to the organization as the company grows. Google will continue to remain successful as long as they a re continuing to invest back into their company. Organizational Structure Most large businesses have the same type of organizational structure. This paper will be discussing OURS Corp.. , Tetra Tech, Inc. , and AMES Pl. These three companies are all involved in the construction industry. These companies have many similarities as well as differences. This paper will also explain the organizational functions and how they influence organizational structure and design. OURS, Tetra Tech Inc. And AMES are all providers of engineering, consulting, construction management, and focus on infrastructure and the environment. Each company operates in various countries. The business structure for all three companies includes a Board of directors, Upper management, and front-line management. Upper management is thus broken down by Vice Presidents of the companies sectors including Energy and Construction Division, Oil & Gas Division, and Corporate Initiatives. The three companies being discussed contain project managers, architects, and design engineers.Each of the three companies have a system of hierarchy that is followed for each project that is underway. Delegation is important in such a large industry and requires many level management involvement in projects. Organizational structures that these companies use branch off into various directions, including the vice presidents of areas involved in the project that is responsible for specific areas. Safety directors, environmental managers, lead architect/designer are usually the most visible at the beginning of a construction project.This hierarchy develops as ground breaking begins. Employees in specialized areas are brought in such as plumbers, interior designers, welders, and electricians. Each specialty usually has a project manager above them. These people are in charge of the day to day operations of the construction project. The diagram of a reporting structure below shows a generalized formula for the organizational chart for a project. The horizontal structure of these companies allows for employees to report up in the chain of command and vice versa for the individuals at the top of the hierarchy.This construction allows for the specialized areas to communicate effectively with all individuals that are involved in the building of a structure. There are many aspects to constructing a building that must be overseen and controlled. A seemingly minor mistake can lead to large and costly corrections, this is why the reporting structure of the organization is so important. Organizational functions are important for the success for all three organizations. Each business must market itself appropriately to prospective consumers.The consumer markets for all three of these companies are large and cover multiple countries. OURS states â€Å"We help clients meet their operational and environmental challenges by providing services throughout every phase of the project life cycle, including front-end studies; environmental management; engineering and process design; procureme nt, construction and construction management; facility management and maintenance; and closure. We partner with industry clients to help increase productivity, reduce costs and improve overall performance† (www. Ours. Com, 2014).The company's statement is their marketing design for the consumer and covers the products and services that are being sold to the consumers. Each company has a similar statement and is used to market their business, and acquire new clients while maintaining the network of consumers that they have already obtained. Finance is another function that affects these companies; the financial department for any company is responsible for many facets of the organization. The finance department is in control of budgets, which includes equipment, product, and service purchases.Tetra Tech's income stems from fees for professional, technical, construction, construction management services, along with program management. Revenue for this business, along with AMES a nd OURS, is done through their abilities to attract and retain productive employees, identify business opportunities, and secure new and existing client contracts. Human Resources role in an organization has grown to be an essential part of an organization. Human Resources are no longer Just a personnel management department, it has become an essential part of an organization.The HRS departments of large corporations must be knowledgeable in their organizations businesses. â€Å"HRS leaders are a strong advocate for at least four sets of values: strategic, ethical, legal, and financial† (Bateman & Snell, 2011). Human Resources for these organizations include the HRS planning processes. The HRS planning processes include market recasts, labor supply forecasts, reconciling supply and demand, and Job analysis. All of the companies we have discussed use internal recruiting, external recruiting, and use a selection process for hiring new or advancing established employees.Each sec tor of these companies must adhere to the policies established within the agreed upon HRS framework which is designed for equal opportunity employment. These are considered the standard operating procedure guidelines. The organizational structure is important for both large and small companies. With AMES, Tetra Tech, ND OURS, the companies are very large and encompass many industries. The size of the companies creates complexities and the need for increased control. The size of a business can offer advantages that smaller companies cannot.Larger businesses are able to offer lower costs per unit, larger purchasing power, and easier access to capital. Big companies are able to compete on the global market such as the ones in the paper. Within AMES, Tetra Tech, and OURS the companies use the differentiations design due to the complex nature of the companies. This allows for the controlling aspect needed to run the businesses efficiently. Large construction companies seem to operate wit h similar reporting structures. Organizational Structure Most large businesses have the same type of organizational structure. This paper will be discussing OURS Corp.. , Tetra Tech, Inc. , and AMES Pl. These three companies are all involved in the construction industry. These companies have many similarities as well as differences. This paper will also explain the organizational functions and how they influence organizational structure and design. OURS, Tetra Tech Inc. And AMES are all providers of engineering, consulting, construction management, and focus on infrastructure and the environment. Each company operates in various countries. The business structure for all three companies includes a Board of directors, Upper management, and front-line management. Upper management is thus broken down by Vice Presidents of the companies sectors including Energy and Construction Division, Oil & Gas Division, and Corporate Initiatives. The three companies being discussed contain project managers, architects, and design engineers.Each of the three companies have a system of hierarchy that is followed for each project that is underway. Delegation is important in such a large industry and requires many level management involvement in projects. Organizational structures that these companies use branch off into various directions, including the vice presidents of areas involved in the project that is responsible for specific areas. Safety directors, environmental managers, lead architect/designer are usually the most visible at the beginning of a construction project.This hierarchy develops as ground breaking begins. Employees in specialized areas are brought in such as plumbers, interior designers, welders, and electricians. Each specialty usually has a project manager above them. These people are in charge of the day to day operations of the construction project. The diagram of a reporting structure below shows a generalized formula for the organizational chart for a project. The horizontal structure of these companies allows for employees to report up in the chain of command and vice versa for the individuals at the top of the hierarchy.This construction allows for the specialized areas to communicate effectively with all individuals that are involved in the building of a structure. There are many aspects to constructing a building that must be overseen and controlled. A seemingly minor mistake can lead to large and costly corrections, this is why the reporting structure of the organization is so important. Organizational functions are important for the success for all three organizations. Each business must market itself appropriately to prospective consumers.The consumer markets for all three of these companies are large and cover multiple countries. OURS states â€Å"We help clients meet their operational and environmental challenges by providing services throughout every phase of the project life cycle, including front-end studies; environmental management; engineering and process design; procureme nt, construction and construction management; facility management and maintenance; and closure. We partner with industry clients to help increase productivity, reduce costs and improve overall performance† (www. Ours. Com, 2014).The company's statement is their marketing design for the consumer and covers the products and services that are being sold to the consumers. Each company has a similar statement and is used to market their business, and acquire new clients while maintaining the network of consumers that they have already obtained. Finance is another function that affects these companies; the financial department for any company is responsible for many facets of the organization. The finance department is in control of budgets, which includes equipment, product, and service purchases.Tetra Tech's income stems from fees for professional, technical, construction, construction management services, along with program management. Revenue for this business, along with AMES a nd OURS, is done through their abilities to attract and retain productive employees, identify business opportunities, and secure new and existing client contracts. Human Resources role in an organization has grown to be an essential part of an organization. Human Resources are no longer Just a personnel management department, it has become an essential part of an organization.The HRS departments of large corporations must be knowledgeable in their organizations businesses. â€Å"HRS leaders are a strong advocate for at least four sets of values: strategic, ethical, legal, and financial† (Bateman & Snell, 2011). Human Resources for these organizations include the HRS planning processes. The HRS planning processes include market recasts, labor supply forecasts, reconciling supply and demand, and Job analysis. All of the companies we have discussed use internal recruiting, external recruiting, and use a selection process for hiring new or advancing established employees.Each sec tor of these companies must adhere to the policies established within the agreed upon HRS framework which is designed for equal opportunity employment. These are considered the standard operating procedure guidelines. The organizational structure is important for both large and small companies. With AMES, Tetra Tech, ND OURS, the companies are very large and encompass many industries. The size of the companies creates complexities and the need for increased control. The size of a business can offer advantages that smaller companies cannot.Larger businesses are able to offer lower costs per unit, larger purchasing power, and easier access to capital. Big companies are able to compete on the global market such as the ones in the paper. Within AMES, Tetra Tech, and OURS the companies use the differentiations design due to the complex nature of the companies. This allows for the controlling aspect needed to run the businesses efficiently. Large construction companies seem to operate wit h similar reporting structures. Organizational Structure The company that I chose to examine for their organizational structure Is Google. Google Is well-known for their unusual culture which helps and promotes employee creativity. This business is inventive and embraces change, growth, and advancements in all areas. Google has been able to create new innovations and consistently changes its business model. Google differs from other organizations that have not mastered the idea of embracing business and technology as a main focal point.The K-Mart/Sears merger Is a prime example of still unable to make their equines sustainable. Sears signature was offering their customers catalogs by mall. When the decision to stop mail catalogs was made, their company took a set back and Sears lost a lot of their sales. Making decisions that go against what the company is well-known for is not advancing the growth of the organization (Clifford, 2010). Google continues to find their residence within many diversified areas in technology; K-Mart/ Sears do no t.Another example off company that relies on technology as their main source of sales would be Amazon. Com. Amazon has Impacted retail In remarkable says by also focusing on Ideas and products that set the standards for the technology industry. For companies, such as K-martÃ'Ÿears, to continue to thrive, they need to examine what is working and not working for their company. Technology is only advancing and it will be a needed resource for them to thrive within the competition of sales. K-Mart/Sears would be considered a matrix structure.This organization Is grouped by the products they offer, as well as their functions. Matrix structures can be linked with Increased managers to employees, which can cause conflicts and the loyalty of employees If not evenly spread out. Amazon's organizational structure would be considered to be a network structure. This type of structure has less hierarchy, and allows management to be more flexible and in control of internal and external relationsh ips. Google has a diversified structure.While it follows a functional structure with a Board of Directors and executive management group, Google's organizational chart Is structured to allow positions to be grouped Into regions, rather than departments. This Is Imperative to the design of Google, as it allows them to develop methods that are specific to the understanding, proper functioning, and success of the organization. (Mining-Hone, You- De, & Yea-Hey, 2011, p. 232) Google operates with exceptional marketing techniques that allow them to exceed in superior organizational functions.Their demographics exceed and surpass most of all their competition. Google has marketed so well that their name branding Is now a household term In regards to answering any question. As Google. Have a question? Google the answer. â€Å"Every day Google answers more than one billion questions from people around the globe†¦ Technology make this possible cause we can create computing programs, cal led â€Å"algorithms† that can handle the immense volume and breadth of search requests. We're Just at the beginning of what's possible, and we are constantly looking to find better solutions.We have more engineers working on search today than at any time in the past† (Cut, 2014). Google continues to increase more diverse services by online marketing and relaying information. Google continues to hire employees from all over their world to continue advancing in their operations. Capturing data and analyzing information is one of their procedures within their business model. Google has also marketed the company within social networking. Other applications that are profiting the business are Goalless and Goldenness.This allows other users to earn revenue by presenting their business information within their search engines. Google is allowing businesses to grow and flourish in competitive and cost efficient ways. Google also markets their business by using TV advertisements . In 2011, Google spent approximately $70 million dollars promoting the company within the United States. (McGee, 2012). A major part within the business model of Google is their organizational design. The geographic location of Google does not pose a problem for the business as they are a global company.The design of this company has made business to be more cost-effective for them. Branding is the functional design, and one of the keys to the success of Google. Google is customer driven and customer focused. They strive to be the number one internet search engine and are continually ensuring they are finding ways to enhance the user experience. While Google's main focus is the search engine, they have also created other successful products that elf to enhance and grow their business and customer base. A few of these successful products are: Google Maps; Google Disease; Google Sky; Google's.There are also products that Google charges for that add more profit to the organization. Go ogle employs staff to watch the trends of their users and ensure proper advertisement and placement of their products. As Google continues to raise the bar within technology, laws may be put into place to ensure that there is room for other search engines to compete. The founders of Google, Larry Page and Sergey Bring, had a vision for the company. Since that vision has been created, the focus has shifted to continue growth and expansion.Google has done a brilliant Job ensuring that all of their processes are divided into well-designed departments with experts (Kodak, 2013). A matrix structure might be ideal if the experts within the departments were taken into thought. The challenge that Google would face would be ensuring proper communication and morale were maintained between groups. Google continues to overcome challenges and revamps their structure. This is an important element to the organization as the company grows. Google will continue to remain successful as long as they a re continuing to invest back into their company.

Individual portfolio on global enterprise Essay - 2

Individual portfolio on global enterprise - Essay Example The introduction of globalisation along with its effectiveness is generally considered to have commenced in the decade of 1980s. The different aspects and the procedure of globalisation have become one of the key components for the financial development of a particular nation. In this context, the business organisations deeply concentrate upon globalisation factor because it might affect their financial performance along with other business aspects by a significant level (Stewart, 2007). Thus, on the basis of above discussed grounds, it can be stated that globalisation can be measured as a multidimensional character that crucially affects towards the worldwide phenomena. In this particular paper, the conception of globalisation along with its different impacts and importance towards the economy of a particular nation and also on the business organisations will be depicted. ... of Emirates Airlines will also be depicted. In addition, certain discussions will also be portrayed on the basis of a presentation along with developing an efficient idea regarding the conduct of the project. Section 1: Literature Review of Globalisation Theory According to Bertucci & Alberti, the conception of globalisation is fundamentally defined as a worldwide complex phenomenon that covers a broad assortment of trends along with tendencies particularly in the communal, cultural and financial dimensions. It can be described as a flow of products as well as services in different countries and it increases the global interrelation of business culture, people and financial functions. Moreover, Bertucci & Alberti also stated that globalisation facilitates in the worldwide distribution of the manufacturing products along with services through reducing certain restrictions towards international trade that include the export charges, tariffs and taxes and import quotas among others. It also minimises the restrictions upon the movement of investment as well as of capital. Thus, by focusing upon the above discussed functions of globalisation, it can be stated that globalisation may contribute towards financial progression and advancement in different nations whether developed or underdeveloped by a considerable extent (Bertucci & Alberti, n.d.). In this context, Bertucci & Alberti identified that there are certain noteworthy driving forces that lie behind the aspect of globalisation. The important driving forces include technological innovation as well as the notion of entrepreneurship. From the perspective of technological innovation, the introduction of latest and innovative technologies plays an integral role in making the aspect of globalisation

Analysis of Consumers Behavior Is an Important Strategy in Marketing Research Paper

Analysis of Consumers Behavior Is an Important Strategy in Marketing - Research Paper Example Major marketing activities entail advertisement and supply of goods and delivering services to the people. Consumer behaviors such as thoughts, feelings, environment, attitude and self-concept were among the challenges encountered when purchased a laptop from the Samsung Company recently. I realized that factors such as attitude, reference group, self-concept and satisfaction play a crucial role in decision-making process. Employees working in the marketing department of a business unit are tasked with creating a good relationship with the customers and selling the brand of the company. For a firm or a company to function well in the competitive market then issues such as thoughts of consumers, consumer environmental influence and consumer motivation should be put into context (Chartrand, 2009). Companies have to invest in gathering knowledge about the behavior of the consumer. The behavior of the consumer is based on how they dispose of, use and purchase of the products. Consumer’s use of the product is of interest to the organization. Studies on consumers’ behavior are relevant to society. Purchase of high-fat food by most people will affect the health of the people in the area. Marketing does not necessarily deal with sales and advertisement as many people think. It involves all the activities in the company aimed and extending and creating long term relationship with the consumers who are the main point of focus (Dijksterhuis et al, 2012). Some of the small tasks such as responding to a client’s call, organizing forums that invite customers to witness the progress of the company and informing the consumer of the new products in the market are important in stabling along term relationship with the client.  

Resource,learning and talent mgt Essay Example | Topics and Well Written Essays - 2500 words

Resource,learning and talent mgt - Essay Example Graphic models, data and regression statistics support studies on leadership. Barker (2001) finds that management and leadership are two diverse topics. The statement by Barker shows that leadership and management cannot be used in an interchangeable manner because of their diverse nature. The differences between management and leadership show that it is difficult for an individual to become a good leader and manager at the same time. Organizations offer platforms for learning and developing effective management and leadership practices. An individual has the capabilities of navigating the two positions with the right knowledge and experience (Darr, 2011, p. 4). Leaders identify possible areas that require change and pursue them. These changes are facilitated by organizational theories of action that enable employees and followers to map their actions. Leadership begins with an individual’s choice to pursue and begin the process of change. Organizations, groups and teams requi re effective managers and leaders who can successfully run operations. Leaders and managers influence their employee’s job satisfaction and the operations of a learning organization. This means that leaders influence people’s actions and their abilities to map their actions in order to align with expected outcomes. ... e, Bill Gates assumes the state of both a leader and a manager though the two fields have different definitions, skill sets and behavioral consistency that contribute to effective leadership and management (Lesinski 2009 p. 45). For example, he motivates the workers by setting the vision of the organization, but also participates in providing operational guidelines as evident in the launch of various products within the company (Su-Chao, and Ming – Shing 2007 p. 156). Differences between Leadership and Management Leadership involves acting on possibilities that can influence an organization. This means that leaders see possibilities, describe the possibilities and plan to pursue the possibilities (Lain & Judy 2001 p. 21). For example, Sir Richard Branson of Virgin Atlantic has assumed the role of a leader by providing a vision that contributes to the growth of the company. This has improved his standing in the society because he seems to understand the needs of the company bey ond the management, and administrative roles (Carter 2013 p. 2). Conversely, management occurs as the act of coordinating efforts of people in order to accomplish objectives and goals. For example, the Manager at Bank of America seems to focus on goals stipulated by the administrative entities as well as the vision of stakeholders. He rarely acts on his own since the organization works as a system. Leadership begins with an individual who is willing to act as an agent of change. The main role of a leader is to envision a future and become an agent of change for the achievement of the future. Leadership starts with an individual’s choice to begin the processes of change. According to Dessler (2004), leadership, â€Å"is one person influencing another to willingly work towards a predetermined

British Petroleume Essay Example | Topics and Well Written Essays - 1250 words

British Petroleume - Essay Example In the United States, BP expanded its operations through the acquisition of US Standard Oil Company (Longhurst, 23-27). BP has made considerable efforts to make sure that it continues to diversify within the energy markets other than the petroleum products. It also has a 50 % stake in the solar energy company it purchased from Enron, the BP Solarex. The company markets its products to about a hundred different countries. Its turnover exceeded over US $ 239 billion in 2009 and it employs a diverse group of over 92,000 individuals. British Petroleum (BP) became Britain’s largest and the world’s third largest oil exploration company, after its acquisition of Amoco. BP focuses on the exploration and production of natural gas and oil products. It has achieved economies of scale in various segments of its business and has vertically integrated over the last two decades. The company is involved in refining oil products, marketing its own products, and handling the transportation of its products to merchandisers. Moreover, the company also markets the by-products of crude oil produced during the refining process. It is involved in the production of acetyl products, aromatics and certain polyester intermediaries. The exploration business conducts research and locates oil and natural gas sites. Once located a cost-benefit analysis determines if drilling is feasible. Once feasibility has been determined, BP engineers work on field development, after which drilling of crude oil commences. Then the crude oil moves to the refining sites. BP performs all these mid-stream and up-stream tasks by itself. Alternative energy business segment focuses on developing new technologies. It is successfully catering energy needs through production of solar and wind energy. Research on bio-fuel products is also underway and other alternative sources of energy are being developed and marketed. A key objective

Discuss the military strategy of the North from 1861 to the end of Essay

Discuss the military strategy of the North from 1861 to the end of 1862. How successful was this strategy - Essay Example Even though this strategy led to numerous casualties, it was instrumental in grounding the Southern forces. The North strategy was good to an extent that it diminished any possibility of foreign intervention, particularly from the Great Britain (Bradford, 2010). Finally, it is important to look at how successful the North strategy was. To a greater extent, historians and military strategists agree that the strategy applied by the North from 1861 to the end of 1862 was successful. Martin (2003) argues that this view is informed by the outcomes of the strategy. It is considered successful because it made the Southerners to lose morale because they were constantly exhausting their efforts by being prepared to fight without actually doing so. This strategy saw the North destroying vital transportation routes of the Southerners, a strategy that was effective in ensuring that they won the war (Bradford,

Marketing and Strategy Analysis Assignment Example | Topics and Well Written Essays - 2000 words

Marketing and Strategy Analysis - Assignment Example Strategic decisions are concerned with the issue of setting a direction for the organization to move or the course the organization will follow. Though very crucial, yet preparing 'strategic moves' for future often is not always based on hard fact, but on presumptions as well. It involves past experience, forecasting and 'surround-effect'. Reckitt Benckiser has over the year successfully implemented the strategy of building strong brands across all its key categories like surface care, fabric care, dishwashing, home care, health and personal care and food. If Lysol is a leading brand in disinfectant cleaning, Calgon holds the number one market position in fabric care in Europe. Similarly placed are the major categories like Vanish (fabric care), Veet (cosmetic depilatories), Mortein (pest control) and Airwick (air fragrance). This strategy has paid rich dividends for the company with its top 15 brands consistently accounting for a majority of the company's revenues, from 40% of total revenues in 2001 to about 56% in 2005. such a brand creation in different categories allows Reckitt to; The consumer products business is mainly driven by three basic demographic factors: population growth, household formation and household income growth. Reckitt Benckiser has been consistently on the lookout for such a market in order to register strong growth in many such developing markets. Increasing focus on the developing markets like India and China are part of this strategy. The strategy of Brand building in such a market helps in deep penetration of the product reach. This way the investment in brand building is more than compensated by the market revenues. Reckitt Benckiser has made strategic moves with the help of the management comprising of young as well as experienced with careful selection of team from different nationalities in order to solicit contributions from them in good measure which helps in devising marketing strategies for different markets. Bart Becht, Chief Executive Officer, a Dutch national leads the pack. He has served many good companies in various capacities. Bart is followed by five Executive Vice Presidents with Javed Ahmed (a Pakistani), Freddy Caspers (a German), Rakesh Kapoor (Indian), Alain Le Goff (French national) and Elio Leoni-Sceti (Italian). Company has segmented its market broadly in three categories worldwide; North America & Australia, Europe and Developing markets. This helps the company in gaining a broader outlook about different markets. PESTLE analysis for Reckitt Benckiser PESTLE stands for political, economical, socio-cultural, technological, legal and ecological factors. Political: The range of products that Reckitt Benckiser is in, doesn't make it too controversial and unpopular with any government or society. The company has committed itself to the health, safety and welfare at work of its employees; complying with applicable health & safety legal requirements; and, the continual improvement of its health & safety control arrangements and performance. The products too are categorized as safe and great emphasis is laid in understanding all the issues involving safety associated with its products. Keeping high standards of safety saves it from the ire of the political classes as

Qualities of an Effective Principal Essay Example | Topics and Well Written Essays - 500 words

Qualities of an Effective Principal - Essay Example One thing about a principal is that he can not be a specialist in every subject, but he should provide the students with a broader curriculum which will enhance their knowledge. The supervision of teachers is also an important part of the job. The principal should be able to motivate the teachers to do their best, provide them with opportunities to grow in the fields and initiate workshops for them. The environment created by the principal’s presence should foster learning for all people who are part of that institution. This learning should be productive and can also be made exciting for all parties, new techniques and practical application of the knowledge will interest the students more. The principal should include himself in the daily activities of the school, by observing the children inside and outside the classroom. The principal’s attitude should be approachable so that students can easily come to him with their problems. The students should not feel awkward and be at ease around the principal. If possible and on going training program should be part of the services provided to both the students and the teachers. According to Hoy and Tarter, â€Å"The principal of a healthy school is a dynamic leader. In healthy schools, the principal supports the teacher, is reflective, and provides high standards for performance.

Leadership assessmnet Essay Example | Topics and Well Written Essays - 1750 words

Leadership assessmnet - Essay Example However, in many occasions, the management has failed to achieve these needs, resulting to poor leadership. Through these poor leadership and relations to workers, organizations have not been able to work well towards their set objectives as workers are reluctant to respond as required by the management. Therefore, there is need for this problem to be eradicated for the realization of better performance and development of the organization. Various leaders have different styles of leadership that would help them to achieve their mandates as per the objectives of the organization. These styles of leadership are always based on the strategies developed by these leaders. Based on the approach these leaders may take for the effectiveness of their leadership style, it may have either positive or negative impact to the workers (Hoffman & Shipper, 2012). For instance, although our Chief Executive Officers always have good leadership styles as compared to bad leadership in his management, there are some of the negative impacts of these kinds of leadership styles that affect us negatively. One of the styles that affect us workers negatively is poor response to workers grievances. Within our working premises, workers are required to write an official letter to the Chief Executive Officer on issues that affect workers. This move is important for workers because we have the chance of delivering these letters to his office directly without following any channel but the manager hardly response to these grievances by claiming to have been in some official duties. In the process, we are unable to solve these grievances, hence, affects us negatively. In order for the organizational activities to run as planned, leaders need to ensure that they create good relations between themselves and the workers. Moreover, they must also ensure there are good relations among the workers themselves to enhance better coordination of the organizational

Taslima Nasreen Essay Example for Free

Taslima Nasreen Essay Taslima Nasrin is a Bengali writer from Mymensingh, Bangladesh, who’s faced many struggles as a human rights activist. She is also a feminist, secular humanist and a physician who has worked in different hospitals for about eight years. She’s very passionate about literature and she also has a strong desire of learning science, which is why she later became a physician. She’s a highly educated woman and comes from a very conservative background. She started to get more involved in poetry and her second book became very popular in 1989 that lead her to start writing in regular columns of newspapers and magazines. She wrote about many different things, but she always had a strong opinion on discrimination against women. The fact that she wanted women to take a stand led men to criticize her work. She did not like the dominating power men had over women and she wanted to make that clear to the society. Living in a country like Bangladesh, where the Muslim religion comes first above everything else, women are always looked down upon. When society sees that women like her are fighting for their rights, they (men) feel threatened because they don’t want to be stooped down. She has fought hard for herself and many other women to come out of their shells and show the society their true worth. Her supporters and opponents will always remember her bravery and courage. Taslima has been around the world and has received many awards due to her wonderful works. She has received awards in France, Germany, USA, India, Sweden, Great Britain, and Belgium. She was brought up as a Muslim but became atheist overtime and was married three times. She has been through many troubles and tribulations because of her work. Many people in Bangladesh were against her work and it became to a point where she was denied of having a Bangladeshi passport. Her life was not only jeopardized in Bangladesh but India as well. She had fled to North America and Western Europe due to her harassment in both places. She has written more than thirty books of poetry, essays, novels, short stories, and memoirs, and her books have been translated into 20 different languages. Taslima has followed her father’s footsteps; he was a physician so she decided to become a gynecologist. She was sexually abused during her adolescence life and her being a gynecologist in influenced her a great deal in writing about the treatment of women in Islam and against religion in general. She also made a scholarship program named â€Å"Edulwara† that gave 50,000- 1000,000 to twenty female students from seventh grade through tenth in Mymenshing, Bangladesh. In conclusion, we have to say that she was one courageous woman. Even after all the threats she received from the Bangladeshi and Indian government, she did not give up her works and what she believed in. Especially living in a Muslim country is not easy, your life can be threatened every easily in places like this. She was banned from entering her own homeland, but her works kept publishing. She is a great example to our country and to the rest of the world. She gave hope to countries like Bangladesh because of its weak government and unjust ruling. She stood up for those who couldn’t stand up for themselves, and most of all she was not afraid in herself which showed her true power and love for her country and every women.

Advertising Coca Cola And Mcdonalds In Russia

Advertising Coca Cola And Mcdonalds In Russia Coke has been in operation for a long time and throughout this period, from as early as 1886, it has been very prosperous in its operations and market share acquisition. It was discovered by a curious pharmacist who on one evening mixed some few chemicals and took the mixture down to a friends chemist where it was mixed with carbonated water and some few customers sampled it, and upon tasting the mixture, they were delighted with the new creation and there and then, they pontificated it as a superior and novel drink that had not been seen before (Associated Press 2). A closely similar story is what McDonalds has been. This paper describes these two companies with the view of analyzing the different aspects of their operation and discusses unique cultures that they have that make them eccentric in their respective niche markets. Five cents a glass is the price that was charged for the drink which was sold in a chemist. Pemberton, who was the founders friends book keeper named the drink coca cola which is how the drink is known ever since then. It was received relatively slower in the market when it was introduced as only glasses were sold by Pemberton. Through the period of 1888-1891, businessman Assa Griggs Candler acquired the rights to the drink for a total of $2,300 (Pendergrast 47) and this made him the first president for the company who is on record to have creatively and ingeniously developed and popularized the companys vision. Candler who is characterized as a naturally born salesman identified the large market of the thirsty market and oversaw his drink quenching their thirst. He transformed Coca-Cola from a mere drink to a fully grown company. By 1985 Candler had already established a syrup firm in Chicago, Dallas and Los Angeles. The drink was first packed into bottles by Mississippi business man Joseph Beidenharn. He sent 12 Samples to Candler who embraced the idea with enthusiasm. This dream was not realized until 1899 when two lawyers, Thomas Benjamin and Whitehead Joseph acquired the full rights to bottle and sell the beverage for only one dollar per bottle (BBC News 2). The Coca-Cola Company exists to provided refreshment, joy and quenching of thirst to its customers. It functions under a company called Coca-Cola Hellenic in the Russian region. The company first ventured into Russia in 2001. Coca-Cola Hellenic is based in Moscow and has 14 bottling branches scattered all over the country. It has an employee capacity of 10,000 and indirectly supports 5-10 times its supply chain making it one of the largest non-alcoholic beverages companies in the region (Lundy 23). The companys notable increased operations are traced back to 2005 when the Coca-Cola Company and the Coca-Cola Hellenic acquired Multon on a 50/50 ratio. The company has gradually built a strong business in Russia owing it to its diverse international premium brand and its extensive sale and distribution chain and Russia is considered as a high potential market (Mikkelson David 15). Given the increasingly complexity of the market Coca-Cola Hellenic Russia operates in, it has to adjust its business approach to meet the demand in the market. The company implemented a new strategic plan in 2006 as a way of ensuring business services offered met the consumers expectations. Basically the company is building a powerful route-to-market system and a strong partnership with its consumers to ensure that their sales in the market place are what is needed by the consumers. Coca-Cola Hellenic deals with merchandising equipment to offer consumers their right products that they want (Munizi 36). Consumers have different tastes and preferences considering their society and location. The Coca-Cola Hellenic company is adjusting to this preference so that it can provide the appropriate marketing activities and beverages to suit and connect the consumers. The Coca-Colas think locally, act locally marketing strategy allows it to fit into the market and determine the local market demands and determine how to understand and satisfy the demands of their target consumers (Murden 53). Coca-Cola advertisements have revolutionized the world of advertisings. Most of their advertisements are rooted in the image of a red Santa clause. The company began using the figure of Santa Clause in the year 1930 making it the first soft drink company to use that figure in the history of advertisement (Michaelssssss, 1). Before the thought of using Santa Clause, Coca-Cola depended on the use of smartly dressed young ladies to sell their beverages. In the year 1941 the company developed its official trademark nick name coke, this was followed by a series of advertisement aimed at informing the consumer that coke was coca-cola. Coca-Colas advertisements are pervasive and their main goal is to ensure that everybody on planet earth drinks coke as their preferred beverage. Most of Coca-Colas memorable advertisements were written by former Atlanta radio presenter Don Naylor during his span as a producer at McCann Erickson Advertising Agency. Most of the ancient coke advertisements featured musicians, movie personalities and sports icons (Pendergrast 34). Cola wars happened in the 1980s when Coca-Cola and Pepsi were fighting for a larger market share. Coca-Cola ran a number of advertisements to try and combat Pepsi and ended up tarnishing the image of Pepsi. In one of Coca-Colas advertisement, Coca-Cola compared the challenge that was posed by Pepsi to two chimpanzees that were deciding on which tennis ball that they had was furrier (Mohamed, 2). The wars later ended and Coca-Cola took back its popularity. In 1992 the Coca-Cola Company bought Colombia pictures and started using movies to advertise their brands. This was archived through inserting images of its products in most of the movies they produced. Coca-Cola has had two slogans since its introduction in Russia which are: à Ã¢â‚¬â„¢Ãƒâ€˜Ã‚ Ãƒ Ã‚ µÃƒ Ã‚ ³Ãƒ Ã‚ ´Ãƒ Ã‚ °CocaCola (1993-2009, which means Always Coca-Cola) and Coca-Cola à Ã‚ ¸Ãƒ Ã‚ ´Ãƒ Ã‚ µÃƒâ€˜Ã¢â‚¬Å¡ à Ã‚ ² à Ã‚ ´Ãƒ Ã‚ ¾Ãƒ Ã‚ ¼! (2010, which means Coca-Cola is going to the house!). Coca-Cola mainly uses the above lines for its advertisement and preferred using the media rather than personal encounters. One such advertisement is The Holidays are Coming which is characterized by a train of red delivery trucks covered in the name coke and decorated with lights all round. As the train moves on a snowy terrain it lights up for people to see as they pass. The advertisement was produced in the U.S by Doner Advertising Agency and it was also used as the companys worldwide campaign for many years (Smith 32). Coca-Cola has also designed a new way to advertise through sports. It began the spirit of sponsoring the Olympics back in 1928 Olympics which were held in Amsterdam and has continued sponsoring sports ever since. The Olympics games command a very large crowd of people which is what coke needed. The concept behind sponsoring the Olympics was that Coca-Cola products would be on display to a very large crowd of people simultaneously which was a very good advertisement strategy for coke. Coca-Cola has also been associated with the Fifa world cup and has been one of Fifas biggest sponsors since 1978. It is also the main soft drink for many collegiate teams in Russia and elsewhere (Watson 56). Coca-Cola Hellenic can be termed as one of the most successful businesses to advertise in the video world or above the line advertisement. All of its advertisements have taken the market with a storm and have generated a very high response. At one point consumers asked for the advertisement labeled, The Holidays are Coming, to be re-ran during the approach of Christmas holidays. This proves that the company has been successful in relaying its concept to the mass public. Due to the success of Coca-Cola video advertisements many books have picked its case up to be used a case study in many educational institutions (Watson 100). McDonalds Restaurants Another company that has made a very significant success in the field of video advertising is McDonalds. It is a company that deals in hamburger and fast foods where it serves well over 58 million customers on a daily basis. Its restaurants and stores are operated be either a franchisee, a given affiliate or by the corporation itself (Naruto 76). McDonalds basically sells Cheeseburgers, hamburger, chicken products, French fries, breakfast items, soft drinks, shakes and dessert (Quidoo 65). Due to the rising cases of obesity in the western Nations and general criticism of lack of healthy meals, the company has been forced to edit its menu and squeeze in some healthier items such as salads, wraps, and fruits. McDonalds fast food came into existence in 1940 when two Brothers, Richard and Maurice McDonald decided to open a restaurant in San Bernardino, California. These brothers are also responsible in bringing into existence the idea of fast food joints used in day-to-day life through a system they introduced called Spedee fast service . McDonalds first applied for U.S trade mark on the name McDonalds on May 4th 1961 with the slogan Driver-in Restaurant Services. McDonalds filled for a logo trademark using the symbol of M which is overlapping. The logo was later changed on September 6th 1962 to a single arch shaped M. The first McDonald restaurants were opened in United States, Canada, Costa Rica, Panama, Japan, The Netherlands, Germany, Australia, France, El-Salvador, and Sweden in the order of opening (Tuner 206). The company entered into the public stock exchange in 1955 where Ray Kroc purchased the McDonalds Equity and led the company to venture worldwide. The McDonalds argued about the control of the company with Kroc as is documented in the autobiography of Kroc and that of the McDonalds where it was thought to have been a good thing for the company and due to its level of prominence it has become a topic of many public debates. McDonalds restaurants are fou nd in 119 countries and operate 31,000 restaurants in these countries. McDonalds also runs other joints such as pile cafà © Most McDonalds offer both on counter services or drive through services with indoor and at times outdoor serving. In order to inhabit the new trends of quality coffee the McDonalds was compelled to start McCafe as an accompaniment to McDrive. The company earns money through investments in properties, franchise of restaurants and managing restaurants. Around 15% of McDonalds managed by the McDonalds Corporation are owned directly by the McDonalds Corporation (Berger 121). As a renowned fast food corporation McDonalds is frequently under criticism for its menu, its expansion and its business practices. In a form of counter attack McDonalds has sought to add healthier foods to its menu and has even designed a new slogan to its recruitment posters which is Not for a Bad McJob. In 2007 the company launched an advertisement campaign with the slogan Would You Like a Career With That on Irish television outlining that their business had many prospects (Caro 1). McDonalds advertises in many ways apart from only video advertisements. They first begin with handling the companys publicity. This is accomplished through several ways one of which is captured in this quote: In April 2008 the Corporation announced that 11 of their Sheffield were operating under biomass under trial and this had cut its waste and carbon emission footprints by half in the area. In this trial waste from the restaurants was collected by Veolia environmental services and was recycled in a plant to produce energy for the restaurants (Grimes 122 123). In Europe McDonalds has been recycling vegetable waste into diesel that is used to fuel trucks. The United States has also commended McDonalds for its continuous efforts towards reducing solid waste by coming up with more efficient packaging products and promotion of recycled products. All these efforts are driven towards promoting a solid and creditable publicity. The theory here is that if the company does give back to the community then the community will recognize its efforts and the community will be more acquainted with the company hence increasing its market prominence percentagewise (Watson 210). McDonalds has for its lifespan had a very antic and extensive way of advertisement campaign. Majorly the company advertises through media that is T.V, Radio and e- advertising but aside from that the corporation also makes use of billboards and signage. Sponsoring sports events ranging from little leagues to the Olympics is also a way that the corporation is designing for its advertisement benefits just like its fellow company Coca-Cola. The company also advertises through making of products that bear the companys logo to operate in various events. Nevertheless television still remains their major mode of advertisement for McDonalds (Orozco Quintanilla 87). Children represent a great part of television viewers and are also a great deal of audience. Advertisers do not only know that children are easily swayed by advertisements but they also know that children have the ability to pursued grown-ups to purchase stuff of their (childrens) preference. If a child spots something and wants it he becomes disturbingly persistent and annoying to the parent and in most cases, obliges his/her parent into buying what he/she (the child) wants. This is one fact that McDonalds knows and has delved fully into its exploitation for its business growth. At one specific point McDonalds advised employees to specifically focus on kids in an advertisement labeled; Kids Are Stars. The employees were advised to pay extra attention to children eating at the restaurant in order to make sure that they had a positive view of the restaurant as they ate. This campaign was one of the most successful advertisement strategy McDonalds had ever come up with but was stopped due to criticism that it was immoral to use children as advertisement props (Orozco Quintanilla 90). Summary of the Analysis of the two Companies The overview that has just been made shows how these two great companies have utilized a great deal of advertisement in order to increase their respective audience market. These companies have some few similar methods of advertising. For instance the Coca-Cola advertisement comprising of a train was mainly targeted at affecting the child audience as is similar with McDonalds advertisement dubbed Kids Are Stars signifying that the two companies have identified that children are a viable target audience (Whyte Lauridsen 45). These companies also focus on giving back to the community in order to increase their publicity through elaborate and effective Corporate Social Responsibility initiatives. Still both of these companies extend their advertisement strategy to the play ground by acting as key sponsors of major and notable sports events like the Olympics (Murden 56). This notwithstanding, Coca-Cola and McDonalds do differ in their advertisement strategies in some ways. One way is that McDonalds only ventures into sponsorship of small sports events whereas Coca-Cola Majorly deals with promotion of sports of a higher caliber. McDonalds also produces adverts that are used by all the companys branches as compared to Coca-Cola that prefers that each region produces its own advertisement style according to the nature of the area it is located in. These two companies can be used to signify the power that advertisement holds.

Theories of Attachment and Disorders

Theories of Attachment and Disorders Table of Contents (Jump to) Introduction Attachment and Separation Disorders of Attachment Conclusion Bibliography Introduction The demand for literature on parenting and child rearing has increased exponentially over the past few decades. Parents, teachings and other professionals are being coming increasingly aware of the importance of the early relationship between mother and infant in determining future success in intimate, social and professional relationships. Over the centuries there have been a number of approaches to parenting, some promoting a formal, distant relationship, encouraging independence. However, more recently the relationship between a child and his or her primary care-giver (particularly the mother) has been shown to form the corner stone of future emotional functioning. Bowlbys (1980) theory of infant attachment explains how an infants first experience with his or her mother influences the formation of mental representation of the self and of others. The representation of the self determines the individuals sense of self worth, of how worthy one feels of receiving love. The representat ion of others shapes how the individual interprets the world and others as being reliable and trustworthy, or unreliable and not to be trusted. The development of these cognitive processes is rooted in the style of attachment an infant forms with his or her mother. The follow essay will provide an overview of attachment processes and styles and will consider the long-term impact of these. Attachment and Separation The origins of attachment theory are heavily rooted in the observations of psychologist John Bowlby and the subsequent contributions of Mary Ainsworth and others. Attachment can be understood as the tone of affection that exists between two people (or animals) and is described by Bowlby (1969: 194) as the lasting psychological connectedness between human beings. According to Bowlby, this occurs when the relationship between the mother and infant is loving and intimate, and one from which both receive enjoyment and satisfaction. Attachment differs from bonding in that bonding entails the emotional feelings that a mother experiences for her infant and does not include an element of security. Kaplan and Sadock (1998) identify phases of attachment: 1. Pre-attachment Phase (birth – 12 weeks) – characterized by babies using their eyes to orientate themselves to their mother, following her with their eyes and turning towards her voice. 2. Attachment Making Phase (12 weeks – 6 months) – sees the infant developing an attachment to more than one person in their environment (eg. Mother and father). 3. Clear Cut Attachment Phase (6 months – 24 months) – the infant shows obvious signs of distress when removed from mother and seeks proximity with mother on her return and is easily soothed by her. 4. Fourth Phase (25 months and onwards) – the child views the mother as separate. Bowlby (1969) proposed that from birth an infant will constantly seek proximity to his or her mother so as to gain comfort and security. This seeking of proximity, according to Bowlby, can be partly explained as an attachment behavioral system based on the evolutionary process of natural selection. Accordingly, only those who maintain close proximity to their mother are safe from danger and more likely to survive the potential threats of their environment. Early studies by Harry Harlow (1958), a psychologist intrigued by love, relieved the attachment needs of monkeys. One particular study showed that young monkeys, removed at birth from their mother and then given the choice between a wire monkey offering food or a wire monkey covered in cloth (yet without food), would opt for the comfort of the soft wire monkey over food. This experiment showed that attachment is more than a need for food, but includes strong elements of a need for love and affection. According to Bowlby (1969, 1980) the affectional bond between mother and child has a far reaching impact, continuing throughout life. He identified four primary characteristics of attachments: 1. Safety – The carer provides the child with a safe haven; a place where he or she can return when feeling threatened. Here the child will receive acceptance and comfort in times of distress. 2. Security – The carer provides the child with a sense of security. The child feels confident to explore his or her environment. 3. Proximity – The child seeks to maintain close proximity to the carer; thereby maintaining a sense of safety and comfort. 4. Separation – When separated from the carer, the child becomes distressed and seeks proximity with the carer on his or her return and is readily soothed by him or her. Bowlby found that achieving satisfactory proximity in times of distress will result in feelings of relief, however, should the mother fail to respond to the infants attempts at receiving proximity (through crying), this will result in one of two secondary strategies: 1) Deactivation is the repression of attachment needs and avoidance of seeking proximity; 2) Hyperactivation is the continual, often unsuccessful and frustrating, attempts at attaining proximity. Bowlby (1969, 1980) highlights the importance of the quality of the mothers responsiveness and sensitivity to the infants needs in the formation of healthy, secure attachment styles. A mother who responds with sensitivity to her infants cries helps the infant contain his or her anxieties, and mirrors for the infant emotional regulation. Later, the child will be able to be a container for his or her own emotions. Bowlby (1969, 1980) explains how a responsive mother provides a secure base for the child to explore his or her enviro nment free of fear and anxiety. However, an insensitive or inconsistent mother creates, for the child, a sense of insecurity evoking feelings of anxiety and avoidance behavior. Mary Ainsworth, a colleague of Bowlby, built on Bowlbys theory. Ainsworth observed the significant influence the early attachment between mother and baby had on present and future behavior. This researcher, for example, found that by soothing a baby when they cry reduced future crying behavior. Also, Ainsworth found that secure attachment reduced anxiety and that bodily contact between mother and baby nurtured the development of future self-reliance as apposed to clinging behavior (Ainsworth, 1985). Ainsworth, Blehar, Walters and Walls (1978) undertook a study to explore Bowlbys theory. These researchers developed a study called the Stranger Situation, which sought to observe the attachment related behavior of infants when separated from and later reunited with their mother. The process of the stranger situation involved the mother and child initially being placed in the same room; a stranger would then enter the room while the mother left. The stranger would then leave the room and the mother would return and comfort her child. Again the mother would leave and the stranger would return. Finally, the mother would return to the room and comfort her child. Based on the childs behavior through this process, Ainsworth and colleagues were able to identify three distinct attachment styles: 1. Secure Attachment – A securely attached child will be seen to freely explore his or her environment in the presence of his or her mother. When the mother leaves, this child will show obvious distress and will seek proximity with his or her mother on her return, being readily comforted by her. 2. Avoidant Attachment – Children who failed to seek proximity to his or her mother were identified has having an avoidant attachment style. These children were seen as exhibiting little range in affect, and did not respond with distress when the mother left and showed little interest on her return. These children would resort to the secondary strategy of deactivation. 3. Anxious/Ambivalent Attachment – Children with this attachment style also failed to seek proximity with his or her mother, but resorted to the secondary strategy of hyperactivation. Ainsworth (1978) and colleagues were further able to identify the types of mother-child relationships associated with these attachment styles. Securely attached children were found to have mothers who are attuned and sensitive to her childs emotional as well as physical needs. She formed a secure base for her child and helped regulate stress and emotional disease. Mothers of children with avoidant attachment styles would respond with little concern to their childs distress, and rather than comfort them, she would discourage the childs attempts at achieving proximity and encourage independence. Finally, ambivalently attached child had mothers who responded inconsistently to their children. At times they would respond attentively and provide comfort; yet at other times she would discourage the crying behavior and ignore the childs attempts at proximity. These attachment styles differ slightly in adulthood, with four types being identified: sure, preoccupied, fearful-avoidant and dismissing-avoidant. These types differ to those identified by Ainsworth mainly in the distinction between fearful-avoidant and dismissing-avoidant. An individual showing a dismissing-avoidant style maintains a positive view of self and a negative view of others, while those with a fearful-avoidant styles holds a negative view of both self and others. Main, Kaplan and Cassidy (1985) were the first to demonstrate how early attachment styles, formed during infancy, are generalised to an individuals future relationships in adulthood. These researchers described how mental representations of the self and others, formed in infancy, are used to predict and interpret attachment-related situations. According to this line of thought, a person who experienced rejection in infancy will carry this experience into adult relationships. They will feel unworthy of love, and moreover, that others are incapable of loving them. Attachment styles are also shown to influence such things as self-esteem, self-efficacy and socializing abilities. In a study by Kaplan and Sadock (1998) these researchers show how securely attached adolescents are more socially adjusted than those with avoidant or anxious/ambivalent attachment styles. Furthermore, these researchers note how low self-esteem, poor social relatedness, and emotional vulnerability to stress are associated with insecure attachments during the first year of life (147). The development of theory of mind is also impeded in attachment theory. Theory of mind is the understanding that each person has heir own, separate beliefs, ideas and mental states. Furthermore, it is the ability to predict, with a large degree of accuracy, how another person may feel or respond in certain situations. For example, a person having theory of mind would accurately predict how a person may feel should they fail in an important exam. The development of theory of mind or mentalizing capacity is directly dependant on secure attachment. A mother who responds consistently with love and acceptance to her infants cry demonstrates to the infant that they have understood them and that they are in tune with their needs. This mother has demonstrated that she is able to infer the thoughts and needs of her child. The child then learns this from the mother. This ability to make accurate inferences and to envisage the emotional experiences of others is crucial for health psychological and psychosocial functioning (Fonagy, Gergely, Jurist and Targer, 2005). Disorders of Attachment As previously noted, unstable or unhealthy attachment is a result of maternal disregard, where a mother is seen to be dismissive, unresponsive, and lacking in warmth and consistency. People having an avoidant or anxious/ambivalent attachment style experience problems in developing and maintaining relationships, in communicating with others, trusting in others, feeling unworthy of love. This deprivation results in disorders of attachment including such things as failure-to-thrive syndromes, psychosocial dwarfism, separation anxiety disorder, avoidant personality disorder, depressive disorders, delinquency, academic problems, and borderline intelligence (Kaplan Sadock, 1998: 147). These resulting problems highlight some of the adverse effects of a deprived relationship between mother and child. Conclusion John Bowlbys theory of attachment has challenged some of the traditional beliefs on parenting, such as: crying babies should be left alone, holding a baby too much will result in clinging behavior, attending to a distressed baby will result in over dependence. Still today, some of these outdate beliefs are held by many. However, research into the area of attachment has revealed a very different picture. The tenderness of the relationship between mother and child has been shown as being paramount to the healthy development on emotional, social, psychological and even educational levels. Children require physical warmth, love, affection, consistency and understanding in order to develop a positive sense of self, trust in the world, confidence to explore the world and a belief in others. Children learn from their mother, from the very time of birth, what to think of the world, who they are in the world, what to expect from the world and what the world expects from them. Bibliography Ainsworth, M.S. (1985). Attachment across the life-span. Academic Medicine, 61, 792. Ainsworth, M. S., Blehar, M. C., Waters, E., Wall, 5. (1978). Patterns of attachment: A psychological study of the Strange Situation. Hillsdale, NJ: Erlbaum. Bowlby, J. (1969), Attachment and loss, Vol. 1: Attachment. New York: Basic Books. Bowlby, J. (1980). Attachment and Loss. New York: Basic Books. Fonagy, P., Gergely, G., Jurist, E.L., Target, M. (2005). Affect Regulation, Mentalization, and the Development of the Self. London: Karnac. Harlow, H. F. (1958). The nature of love. American Psychologist, 13, 673-685. Kaplan, H.I., Sadock, B.J. (1998). Synopsis of Psychiatry: Behavioral Science/Clinical Psychiatry (8th Ed). Lippincott, Williams Wilkins, Maryland. Main, M., Kaplan, N., Cassidy, J. (1985). Security in infancy, childhood, and adulthood: A move to the level of representation. Monographs of the Society for Research in Child Development, 50, 66-104.

The Economic Viability of American Agriculture Essay -- Agricultural E

The Economic Viability of American Agriculture â€Å"Hey mom, what is for supper tonight?† â€Å"Oh I don’t know son, what do you feel like eating?† â€Å"Well, I think I would really like to eat some steak and mashed potatoes and maybe some green beans; but first off we could start with a nice fresh salad and finish up with a rhubarb pie.† â€Å"That all sounds great son, but unfortunately all we have here is the steak; I’ll have to go to the store and see what I can find.† Later that evening the supper the family had was exactly how the son wanted it to be: the steak, potatoes, green beans and the rhubarb pie to top it off. Where do you think all of these products come from? They all can be traced back to the very importance of the world’s agriculture. We sometimes may take for granted that whenever we want a specific product we can just go to the store and purchase it. All we do is buy it and then consume without even thinking of all the hard work and time that went into the making of that specific product. This proves how valuable agriculture is to the American population; it is basically the sole provider as a food source, no matter what size the farm is. Nowadays farming is starting to become harder and harder for the men and women who call it their jobs. They have less land and fewer resources to use and they have more mouths to supply. This poses a major question; is agriculture still economically viable? Through out the rest of this paper there will be certain points that will be able to prove if agriculture really is economically viable. Such points will include the size of the farm and the types of crops that are grown there. Another point that will be touched on is how well agriculture is publicized and how well the surro... ... same time. As an American attitude, agriculture needs to stay economically viable because of its importance to the human race. Bibliograhpy Sonja Brodt, Gail Feenstra, Robin Kozloff, Karen Klonsky, Laura Tourte, â€Å"Farmer-Community Connections and the Future of Ecological Agriculture in California†, Agriculture and Human Values (2006) Vol. 23 Pg. 75-88 Charles A. Francis, â€Å"Greening of Agriculture for Long-Term Sustainability†, Agronomy Journal September-October 2004 Vol. 96 Num. 5 Steven C. Blank, â€Å"Producers Get Squeezed up the Farming Food Chain: A Theory of Crop Portfolio Composition and Land Use†, Review of Agricultural Economics Vol. 23 Num. 2 Pg. 404-422 James W. Richardson, David P. Anderson, Edward G. Smith, â€Å"Can We Save the Traditional Family Farm?† Agricultural and Food Policy Center, Department of Agricultural Economics. February 2001.

Nicholas Malebranche :: essays research papers

Nicholas Malebranche   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Nicholas Malebranche was a theologian and philosopher from the 17th century. He was very influential in two aspects of the history of philosophy. The first was that we see all things though God. Second was his works with occasionalism. He was concerned with how our minds get perceptual images of external objects. His final answer was that God contains all external objects there for God implants these ideas in our mind and the right time. So, we see external objects and there images as God sees them. Malebranche gave his ideas to help people to realize that God was a part of their lives at all times. Nicolas Malebranche was born August 5th, 1638 in Paris. He was born deformed and sickly and preferred solitude in his childhood. Malebranche’s father was a government official his father’s official title was royal counselor, from the rural bourgeoisie. For work he was a treasurer of five large farms. Malebranche’s mother belonged to the minor nobility. And had a brother-in-law that was the governor of Canada. It was believed that Malebranche lived off of his family’s wealth. The religion Malebranche was raised in was catholic.   Ã‚  Ã‚  Ã‚  Ã‚  Malebranche was born crippled and had a deformed spine he remained this was all of his life. There for he could not go to school like all the other children. He was educated at home from his mother who was a very educated woman. This is thought of how he got his great literary style. After getting the start of his education from his mother he went on to attend the College de la Marche from 1654 to 1656 were he studied philosophy and theology. Malebranche graduated Master of the Arts, and went on to Sorbonne in Paris until 1659. He intended to make theology his life intention but stopped going to the Sorbonne because he did not believe he was learning anything new.   Ã‚  Ã‚  Ã‚  Ã‚  Malebranche had the chance to be canonry at Notre Dame but refused to accept. Then he joined the Congregation of the Oratory in 1660. The chief aim of this program was to train candidates for the priesthood. During the time Malebranche studied at the Oratory its teachings where strongly based from the philosophies of Descartes. Malebranche was ordained a priest in 1664 having studied ecclesiastical history in Hebrew and Biblical criticism.   Ã‚  Ã‚  Ã‚  Ã‚  Malebranche had to major influences in his studies of mathematics and philosophy.

Malaysian Culture

Malaysian Culture. INTRODUCTION : Malaysia’s has a multicultural and multiethnic population consisting of Malays, Chinese, Indians and Bumiputra of Sarawak and Sabah, in which people of different religions, countries of origins and race live in a peaceful and harmonious society has influenced its arts and culture. Each of Malays, Chinese, Indians and Bumiputra celebrates different festivities that they hold from their great great grandparents. BODY : 1) First of all, Malays are the largest community in Malaysia. Hari Raya Puasa and Hari Raya Haji are the most significant festivities that they celebrate with families and friends.Hari Raya Puasa, the day of celebration of marking the end of Ramadan (which is a month-long period where fasting takes place from sunrise to sunset) is the biggest event of the Muslim calendar. This is a time when you will see Malay families dressed up in their best traditional outfit like baju kurung and baju Melayu to mark this special occasion. Simi lar to the Chinese during Chinese New Year, the Malays also have the tradition of giving Angpau but on this occasion it is known as duit raya and is given in green packets.Being a Malay and Muslim in Malaysia, the tradition is that, once a year during the festival of Hari Raya Aidilfitri, they prepare luxurious festive food such as ketupat, beef rendang, lemang, satay and the Raya cookies. Then, Hari Raya Haji is celebrated approximately after 70 days the celebrations of Hari Raya Aidilfitri. The ancient Muslim festival of  Hari Raya Haji, also known as the â€Å"Festival of Sacrifice† that is celebrated over two days by Muslims worldwide. The festival starts off with prayers by male volunteers and the sacrifice of sheep, goats and cows to symbolize Phophet Ibrahim’s readiness to sacrifice his own flesh and blood. ) Next, the second major population is the Chinese people. They celebrate Chinese New Year, Mid-Autumn Festival and Hungry Ghost Festival. The date of the Chinese New Year is determined by the lunar calendar and it often falls annually in either January or February. Being a major event on the Chinese calendar, the Chinese residents celebrate this occasion in stylish red or gold colours. Spring cleaning for this festive season is essential to most Chinese and it is a common sight to see red pieces of paper with Chinese calligraphy bearing good wishes placed onto doors and walls.The distribution of Angpau  (red packets containing money) by parents and relatives to unmarried children is a common practice during this festive season. The Mid-Autumn Festival also known as Lantern Festival which falls on the 15th day of the eighth Chinese Lunar Calendar. This is a historical festival rather than a religious one. It marks the successful rebellion against the Mongol ruler dated back in 14th century China. Legend has indicated that the secret about a plot against the Mongolians was hidden inside the moon cake and the moon cake was distributed widely. Lanterns were used at night as signals from higher grounds and hilltop.Today, this festival is celebrated with moon cakes and lantern hanging in the house. The lantern and the moon cakes have attracted many children and adults attention. Next, the seventh month of the lunar calendar is when the hungry ghost festival is celebrated. This event is a traditional Chinese festival celebrated worldwide by Chinese people and it involves the offering of food and burning of offerings for example incense and papier-mache material items such as clothes, gold, cars and houses as a form of ancestor worship with the meaning of extending filial piety from descendants to their ancestors even after their deaths.These offerings can be seen along roadsides and on open grounds as a means of appeasing and respecting the departed. In some areas of Malaysia you may even have the chance watching the Chinese operas which are staged to entertain the wandering spirits. During this festival, puppet sho ws are traditionally held along with live singing performances. 3) Deepavali is one of the significant events celebrated by the Indians. This is a festival when Indian communities are filled with lights, music, scents, arts and performances. Known also as the â€Å"Festival of lights†, it is an occasion of celebration for both Hindus and Sikhs.It marks the beginning of a New Year for certain North Indians, while some believe that the departed souls of relatives will descend during this time and rows of tiny oil lamps are used to guide them on a journey to the next world. During this festival, new clothes are worn, and vibrant and colourful lights, festive bazaars and cultural activities enliven the streets of the Indian communities across Malaysia. 4) Next, we move on to the Bumiputra. In Sarawak, Gawai Dayak  marks the important date for the Ibans ethnic group and marks the end of the paddy rice harvest season.The Ibans invite their friends, family and people from differen t ethnic groups to join in the gaiety celebrated in their longhouses. At the beginning of the ceremony, prayer is usually led by the tribal chief as a traditional way of seeking blessings from the gods, followed by dances performed by men wearing warrior attire. This is followed by the most important part of the ceremony; the miring, a ritual performed by the elderly who simultaneously mutter a chant for peace, safety, protection and a plentiful harvest in the next season. In Sabah, Tadau Kaamatan is a harvesting celebration held by the Kadazandusuns ethnic groups of Sabah.This is a celebration of thanksgiving offered to the rice gods by the farmers. Thus prayers are also held in hope for an ample harvest the following year. They give thanks to the gods and spirits for blessings and a good paddy harvest. Sabah natives wear their traditional costumes and enjoy a carnival-like atmosphere, which is usually stretches from dawn to dawn. Tapai, their homemade rice wine is freely served du ring the festivities. Then, there is the Unduk Ngadau, a traditional beauty contest, in which, the fairest in the land will participate, and a Kaamatan Queen will be selected.This is however no ordinary beauty contest, as it apparently owes its origins to the legend or story of the Kadazandusun’s genesis and their creator, Kinoingan’s sacrifice of his only daughter, Huminodun for the love of his people. Besides that, Christmas Day, which is held annually on Dec 25th, Christians celebrate the Nativity, or the birth of Christ. Here in Malaysia, since we live in a multi cultural country with no snow, all Malaysians tend to celebrate this festive seasons visiting friends and families. Shopping malls put up their decorations and lights and Christians put their Christmas trees up one to two weeks before Christmas.As with everywhere, Christmas preparations are done up to the last minute of December 24th. On Christmas Eve, Christians dress up in their new clothes and go to chu rch for midnight services. Before mass begins they normally have sketches or plays by the children and Christmas carolling. In most Christian homes, it is a tradition to say a short prayer before doing anything else. After the prayers most families have wine and fruit cake to toast Christmas. After this, gifts are exchanged and they snap plenty of photos of the person opening the gifts. Once the excitement has died down they head on to bed.On Christmas day, families have a feast and this is the time when friends of all faiths make their rounds to wish Merry Christmas. Some visitors bring presents and gifts. The children laugh with joy as they receive gifts and money in a modified version of ‘ang-pow' from friends and relatives. CONCLUSION : Each ethnic group has its own underlying culture that separates it from the others, and they have achieved different levels of integration. Perhaps the easiest way to begin to understand the highly complex cultural interaction which is Mala ysia is to look at the open door policy maintained during religious festivals.Although Malaysia's different cultural traditions are frequently maintained by seemingly self-contained ethnic communities, all of Malaysia's communities open their doors to members of other cultures during a religious festival, to tourists as well as neighbours. Such inclusiveness is more than just a way to break down cultural barriers and foster understanding. It is a positive celebration of a tradition of tolerance that has for millennia formed the basis of Malaysia's progress.

Career Research Essay Essay

Psychology is the analyze of the human brain, its summercaterctions and its behavioral affects to us as humans. This theater or specific cheat always has interest me as a child and forthwith as a teenager it restrained does. Being a psychologist would suit me because its an over altogether interesting topic and flight path. It is a time consuming, in ten dollar billse and impact course unless as a professional military control it meets my standards and requirement. It has good wages, promiscuous product line built in bed and it is a looker rush that is much than useful in however that line of products with that you atomic number 18 withal suit commensurate to create your feature stage backing and grow off your own cognition and expand as an entrepreneur.Being a professional conjecture and with its extensive educational activity it has a good sacrifice. To be a psychologist you confine to obtain a PhD or a re produce of psychological science Pys.D. on the line of merchandise(p) for both is a bit expensive and whitethorn increase student im disassociate debt and former(a) debts atomic number 53 whitethorn look at. this instant to be qualified and licensed you must switch either of the degrees, pass the topic exam and then sign up to be licensure in state you destiny to begin practicing. Thats when the whole c atomic number 18er changes. Cause now you be able to do what you love and a subsidy paycheck. According to the Bureau of exertion Statistics . . . prevail in between $48,700 and $82,800. . . (Cherry) that would be the estimated earning of a classify psychologist. With job more than or lesstimes paycheck may be unstable and pay may either go down or up al mavin usu entirelyy later on the 5-10 years in the field the income pay may increase. It is as sanitary up to pose in extra hours or to do part-time if psychologist is will to over sign on in extra time for longanimouss and clients. I commi t in the initial years it may be difficult because now the debt and loans are world paid off with the first pay checks nevertheless later on it will pay off to give a good retirement plan. in addition psychologists dont depend on the government unless you plan on beingan industrial organizational psychologist. But if in case a situation so terrible would occur and it would cause asymme turn out within field it wouldnt be hard to find a nonher job that requires the same fellowship because with a PhD you spate attractive much hit onto new(prenominal) fields, that may or may not pay as well as the actual psychologist get paid but it may pay enough to be considered livable and be classified as middle class. Psychologist vocation isnt a government either so you tail endt be considered to be a civil handmaid but some near qualifying jobs that may learn the government may be collaborations with FBI or criminal justice.To befit a psychologist it is open to get a job and crea te one but if planning to move out of the state and still compliments to be practicing the race licensing might be problem. Every state has different requirements and qualifications for the job so you might need to take the national exam a agree of times you plan on woful constantly. Working conditions for a psychologist is a very comfortable and accommodating. Most psychologist are usu all toldy free-lance(a) mainly the offices are blend in to personal desire and alike fit to de-stress patients, mainly a neutral-toned environment to serve relieve stress but it all depends on psychologist tastes and practices. Other workplaces may let in clinics, hospitals, rehabilitation facilities, community and psychical health centers (Bureau of Labor). Or if you ask to be a research psychologist working place would mainly be at universities or colleges. As well the working document is mainly accommodated around patients and clients. It is mainly in reality flexible depending if you are self-employed or if you work with an employer. Usually the hours are business hours. Since job depends if you are self-employed or employed a day or years may differ. Some long time may be short and agile because some patients may be quick on day session or bumt see you on the appointment given. Or you may pass a patient who just passed though something on an un pass judgment day and they may want to set up an un companionshipable appointment. in like manner, taking in consideration dates of vacations, holidays and weekends. It all depends on dedication and loyalty psychologist is uncoerced to give for a patients and clients. Something I am willing to give time to function clients at time of need.Psychology is a gro coaxg subject area within colleges now and has been growing for the last fewer years. right off it is a competitive and impacted field and it is a bit harder to enter the field. To become a psychologist you need to aim for a doctorate (Ph.D.) or a d octor in psychological science (Psy.D.). To get worthy certification you need to take year-long internships, pre-doctorate or post-doctorate supervised experience to piddle what it takes to become certified and licensed. Mainly in this field you dont have promotions or you dont have supervisors because at a time you are fully certified you are your own boss. With this you dont have to gain other knowledge other than knowledge obtained. You may be able to conduct studies and researches to gain more knowledge to study in depth clients and patients situations more in depth. Some important qualities to have in mind while move into flight are analytical skills, experimental skills, communication skills, patience, nation skills, problem-solving skills and trustworthiness (Bureau of Labor) skills I have do psychology a perfect, suitable biography for me to wed and consider.With psychology being an extensive career that takes time and dedication and of course the closely terrib le classes in my opinion the study is really interesting. Psychologists mainly study the mental process and the human behaviors by observing, interpreting, and preserve how people and humans react to one some other in an environment. With patients and clients they want to perceive and explain emotions, feelings, thoughts and behaviors in which they seem to be troubled. In this career a hazard of paper work is pawt with. You have to earn information, analyze, and take notes of patients or clients. They have to too devil treatment plans and diagnose them with disorders, establish them in asylums or mental institutes or may similarly refer you to family therapists and/or personalized therapists and counselors. Mainly a psychologist they jockstrap mentally and steamyly distressed clients mark to life. . . (Health Care Salary. . .) something I am willing to do.Even though the job is fun and exciting it excessively has its own emotional eventors into the role played as psych ologist. This career may depress your emotions for the most part because you are mainly dealing with people who have been through a bundle (Gomez). You may likewise have to deal with people of all ages so it all may be emotional draining and it may depress your spirits but as a professional one must remain calm and try not to show emotionsbecause you have to be the strongest to booster your patient out of any(prenominal) mental state they may be in. A regular session may either take place in your own office or in a special room where your patient feels comfortable to unwind and de-stress. It may also take place if your patient is in a clinical institute or under supervision. So all situations are taken into consideration.With this so more reasons psychology and being a psychologist really interests me is the fact if I already have acquired knowledge and this no longer entertains me I am able to move on to another job with the knowledge I have obtained. This field is so diverse wi th the knowledge obtains mean while or on the pursuit to getting a doctorate. also if I decided to stay in the job I dont have to be employed I can also be self-employed and expand my career from there too.The jobs that outgrowth off of the same psychological field are anthropologist, mental health counselors, mart research analysis and these are just a few of the different jobs that pegleg of it and it is very diverse and something new is on the face of it in store with this great career if you barely drift off for a bit. With this field you are able to win a lot of rewarding positions. as well it is said that this field is one of the ten to be growing and its expected to be a impacted intense career later on in the future.Employment of psychologists is expected to grow closely as fast as the middling (Psychology Ph.D. . .). This is whats expected for a few years to come. Career is not at all vigorous nor does it include health so anyone is capable of pursuing this job and c areer because all that is asked of career is the capability to use reasoning and analyze. Technology also wint be a problem with in job because a computer or a smart-phone wont be able to supplant this career since technology isnt so advanced to accurately treat, diagnose and spy an individual. As well all qualities and skills acquire in this career can also be recycled to be used in other jobs and positions. This leads to many different job opportunities.If you are an entrepreneur that has soaring highschool ambitions this road would be perfect to take advantage of the many and multiple opportunities given. With a Pys.D. at hand you are also capable of getting jobs maybe at a higher government position like in government facilities or at a U.S. Department of old-timer Affairs and some of Federal Agencies which may be swung by the economy but as governments job it may have some good civil servant and benefits. But it is mainly possible and more likely to be self-employed. Als o jobs as a self-employed employee provide more flexible hours around your own schedule.I believe the psychologist job would suit me well because it is a very broad career that can help me grow as an individual and also help me begin a more successful career. It is also a very interesting study to partake in. even though it may be becoming more than impacted, intensive and competitive it has so many opportunities to offer.The pay for the job is splendid. It is an honest pay for much(prenominal) a fun, interesting career. All the qualities required for the job I already have. I just need the education and the puritanical training and Im pretty sure Id be a good psychologist. Within the job you can potentially grow with colleagues that want to pursue the same career and you can be potentially business owners and make a company.This job would also be the perfect fit because I jazz helping others with their life and emotional health. Also doing research to get to the bottom of wha tsoever is the problem. If I am able to help and save them from themselves then wherefore not. If I am able capable of making them feel better then why not? Since this career is mainly rivet around research, analysis, and observation the career is roughly to perfect. As well the fact that I am able to recycle my own knowledge to create and start my own business. With this job there are undreamed of amounts of opportunities that cannot be put down.