CREATING A NEW BRAND FOR A NEW MARKET. TATANANO - ESTIMATING THE TUUE Case Study

CREATING A NEW BRAND FOR A NEW MARKET. TATANANO - ESTIMATING THE TUUE COST OF THE CHEAPEST CAR IN THE WORLD - Case Study Example Apart from all these features and benefits offered by the car, it is being promoted as a part of one of the biggest brands of India, Tata. Tata has already high share and in the vehicles industry of India for around 70 years. The company has developed strong brand equity by supplying low cost and quality products with innovations to compete with the international market. Tata is considered to be the ideal developer of the cheapest and most fuel efficient car in the mass market of India as they have the advantage of 65 years of market experience and brand loyalty in vehicle sector. For this reason the company has made huge investment in this Tata Nano project. Other competitors do not have a brand loyalty as Tata in the target market and for this reason have been reluctant to make huge investment in any new project. Tata takes the first mover advantage because of which Tata is market leader today in the cheapest vehicle customer segment. Question # 2: Most of the international countri es including EU are concerned about the environment effect which will be generated by the launch of Tata Nano. The most important effect is pollution which will be increased because of the excessive use of Tata Nano by consumers, as a result there will be high consumption of fuel and hence high emission of carbon gas would take place. This in turn will cause several diseases. Apart from this, when huge quantity of cars will be launched every year it will make the traffic congested in roads which in turn will cause traffic jams, hence creating daily routine problem for people. In response to all these environmental concerns of international countries, Tata justify their Tata Nano as a low pollution emission car as compared to other cars and they considered the car as an alternative of motorcycle and scooters. Tata Nano would create a bit more pollution then motorcycles and scooters but it would improve the living standard of the middle class sector. The people of India gives the pref erence to Tata Nano because a major part of population of India lives in rural areas and facing difficulties in travelling on motorcycles and scooters with their families, so Tata Nano will be a great alternative for them to use the car for business purpose and for family use also. Hence this car is beneficial in both aspects. Question # 3: The other companies would be concerned because Tata will supply their Nano product in a very large segment of around 50 million potential customers. Along with this the company already has high brand equity and loyalty in the mind of the consumers. For this reason, all other vehicle producers have been highly concerned with the situation. The launch of Tata Nano will directly affect the Bajaj motors low price and consumption vehicle. At the same time many producers of motorcycles and scooters will also be affected by the production and launch of Nano production. With a huge production plan of Nano, Tata motors can introduce this vehicle in intern ational market also because they are bearing a very low cost of production. Along with this the company has high brand image in the international market as one of the oldest producers of vehicles with quality products. Tata Nano would offer customers in foreign countries with a low price car option as it would cost around US $2500 which is the cheapest among all cars. Question # 4: With the

Problems with Genetic Manipulation Essay Example | Topics and Well Written Essays - 750 words

Problems with Genetic Manipulation - Essay Example In Wood's society of predetermination through genetic alterations, no one has to take any measure of personal responsibility. In the introduction of Better Living through Genetics, James Wood uses persuasive speech (logos) as well as a somewhat morally appealing argument (ethos) to convince the reader of the benefits of genetic engineering. An example of this is the sentence "Genetic analysis during in vitro ("test tube") fertilization enables couples to eliminate sickle cell anemia and a host of other diseases from their offspring.". What parent to be would not wish to ensure the healthiest of offspring There is certainly a sense of moral fiber behind wanting to make sure that one has healthy, disease free children. This statement is therefore supported by both logos and ethos. Logos is the part of Aristotelian argument that specifically deals with persuasive argument through speech. As the essay continues, Wood tried to convince his readers of the boundless benefits of literally designing and predetermining their offspring in an almost Hitler like ideology. The statement that follows is an example of something one would assume came straight out of the holocaust ".Nevertheless, society will still have to protect itself from criminals. The only practical solution, until defects are purged from the species, is mandatory genetic testing and preemptive action, including putting people with "criminal genes" in prison before they commit crimes." The fact that the reader cannot escape the notion that Wood's "utopia" is an almost genocide or ethnic cleansing of sorts, allows one to determine that both pathos (appealing to one's emotions) and ethos (moral competence) are completely abandoned. Although, a few statements such as the above idea that one can prevent one's offspring from genetic deformities and disease, may be arguably an example of either pathos or ethos. The overall essay however, deviates from both. In addition, the essay is somewhat choppy and therefore lacking in logos (argument through speech). If the piece had been more eloquently written, one may be able to find it more persuasive. This is not to say that some of the statements here and there are not worded reasonably well and therefore slightly convincing. For example, Wood discusses that the process of creating his genetically engineered "utopia" would take place in stages and eventually appeal to everyone "Almost every one of the myriad incremental steps toward utopia appeals to some value such as competitive advantage or convenience". This causes the reader to wonder if perhaps they are not being open minded enough or perhaps they have missed the greater picture. This is an example of logos (argument and persuasion through speech. The summary of Wood's essay sums up the "utopia" he desires as essentially a planet with robotic organisms devoid of any spirit or autonomy. This is the absolute opposite of the very nature of humanity and is therefore very amoral. Therefore, ethos is not an element of argument used overall in Wood's essay. The following statement in Wood's summary explains this machine run "utopia" void of humanity"In sum, the new technologies