Green Fast Food To: Professor A Zdan-Michajlowicz From: Rei Meta discipline: intent for Green Fast Fodd Date: June, 2012 1.Table of contents 2. about(predicate) the company The crossway and serve well Strengths and weaknesses Main competitors 3. Objectives twelvemonth 1 Year 2 Year 3 4. bottom of the inning market Segmentation 5. Marketing mix Product bell Promotion Place Processes Physical evidence People 6. pay eat up timeline Gantts 2.About the company. a)The product and military benefit The purpose of this report is to introduce in Albania a new healthful unfluctuating aliment consume house called Green Fast Food. One of import cause for unavoidablenessing to open a kempt fast food place is to help people eat healthy and have it off their working schedule. I also want to make a profit from the business. At the moment, healthy have is a rattling po pular trend and I would be able to welfare from this trend. b)Strengths /weaknesses STRENGTHSWEAKNESSES ?Fresh ingredients. ?Excellent product line. ? season management team ? exonerated environment?Lack of grade recognition. ?The need to take on debt to get the business off the ground. ?These new and innovative products do not have a lot of visibility in Albania yet.

?Week relationships with manufacturers c)Main Competitors COMPETITORSSTRENGTHSWEAKNESSES Kolonat?Fast service ?Variety of dishes?Not healthy food ?High prices enormous Bite?Brand awareness ?Visible place ?No clean environm ent ?Not innovative in years ! 3.Objectives twelvemonth 1Open 1 restaurant in Komuna e Parisit. master market share of Tirana market of 0.5% reach brand awareness in the Tirana market of 2.5% Offer the service in less than 10 minutes Maintain positively charged unfaltering growth each month with an increase in the tax revenue of 5% Decrease customer attainment costs by 1% a quarter YEAR 2Open 1 more restaurant in Bllok...If you want to get a full essay, order it on our website:
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